ALS, also known as Lou Gehrig's disease, is a rapidly progressive and fatal neuromuscular disease that causes the degeneration of nerve cells in the brain and spinal cord. "One by one," reads the copy, "your muscles become paralyzed, making it impossible to walk, talk, eat, and eventually, breathe. Please, help us find a cure. Visit www.als.ca to donate."
"No Signal" for the ALS Society of Canada with Lowe Roche. VP/Creative Director: Christina Yu. Chief Creative Officer: Geoffrey Roche. Copywriter: Rob Sturch. Art Director: Ryan McNeill. Agency Producer: Helen Dedrick-Williams. Business Director: Amanda Gaspard. Photographer: Russell Monk. Illustrator: Ben Weeks
ALS, also known as Lou Gehrig's disease, is a rapidly progressive and fatal neuromuscular disease that causes the degeneration of nerve cells in the brain and spinal cord. "One by one," reads the copy, "your muscles become paralyzed, making it impossible to walk, talk, eat, and eventually, breathe. Please, help us find a cure. Visit www.als.ca to donate."
"No Signal" for the ALS Society of Canada with Lowe Roche. VP/Creative Director: Christina Yu. Chief Creative Officer: Geoffrey Roche. Copywriter: Rob Sturch. Art Director: Ryan McNeill. Agency Producer: Helen Dedrick-Williams. Business Director: Amanda Gaspard. Photographer: Russell Monk. Illustrator: Ben Weeks
