General Motors' advertising agency MacLaren McCann needed a personable artist to work with onscreen talent, a green-screen director and production crew. Hand-drawn elements were pre-made with supervision of art director Matt Howe to appear as if actors were drawing them in space around the car. Once online, the drawings became interactive easter eggs that animated and triggered information about the hybrid car's environmentally friendly / sustainability features. Ben loves working on unusual projects like this and had a lot of fun.
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