"Ben Weeks has Many Loves" was a 2-year project. I researched creative leaders around the world, created an icon for each of them to represent their work, found their contact information, hand-customized 1200 posters for each recipient and mailed them out.
 GQ, Hillstone, New York Times Magazine, Rodrigo Corral and Apple contacted me as a result of this mailing.  It also garnered blog coverage and awards from D&AD and Communication Arts (No. 392 May/June 2013 pg.71) Over 4 years, my compounding annual rate of return on this investment turned out to be 3X.
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