Our first mural in 2010 was in the lobby of an office. We took on the project almost at a loss because it was
something we'd never done and we had a relationship with a VP there. People loved it. The video of that
project got onto coldplay's blog and Creative Review's Annual. We've done many since. Now we charge
starting at $4,000. The highest we've quoted so far was $250k for one of SY Partner's clients as the
intellectual property we'd have built was intended for use in a multimillion dollar marketing campaign.
The principle we use for pricing is that we want you to have an upside from investing in our work—so we
work with you to help gauge what that looks like. If it doesn't make sense for us to take on, we don't.
The most obvious risk is that chalk is a delicate material. That can be mitigated if the artwork is in a low traffic location,
or we're accompanying the work while installing it during a trade show. We also have a chalk like drawing material
which is a medium that is highly resistant to accidental smudging. A bigger risk is that your office may move and that
drawing directly onto a wall surface leaves you with work that is not technically investment grade. You can't move it
or resell it without removing the drywall and risking the work's destruction. So we recommend drawing on treated,
removable wood panels instead if those are concerns for you.
There are social, emotional and functional benefits to having artwork made. The mood of a space (which
influences people, culture and performance) can be inspiring and rich with meaning—or not. You can use the
work to tell your story and impute rich sophistication to your brand as well. So after receiving our deposit
we start by meeting with you to understand your history, context and vision. From there we can start exploring
ways to bring your messaging to life.